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Tuesday, June 21, 2011

Versace For H&M

    Versace will be the next designer to collaborate with the Swedish high street brand H&M this fall in November.

    "I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience,"said, Donatella Versace. "The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

    This is a hugh announcement for the luxury designer because back in 2008, Donatella was against collaborating with such a brand like H&M because she thought it confused the Versace name. However, the collection for H&M is said to be 'iconic' with the glamorous and flamboyant nature of the luxury designer.

    "Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant - everything Versace stands for," said Margareta van den Bosch, creative advisor at H&M - who has masterminded collaborations with Karl Lagerfeld (Chanel), Stella McCartney, Comme des Garcons and Jimmy Choo in the past. "Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season." With that, Donatella also said that it will be rock & roll chic, so you know what that means leather with studs, fabulous colorful prints and very tailored with bling for the boys. The most anticipated fashion collaboration of the year Versace for H&M will launch H&M menswear, womenswear and homeward, which will go on sale on November 17 and will be shortly followed by a pre-spring collection that will be available online from January 19, 2012.

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Versace For H&M


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